Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand’s ‘Secret Society’ party in Paris and virtually live someone else’s live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier’s campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier.
Perrier
Perrier, which last summer excited the audience with the launch of a state-of-the-art digital mansion, where Dita von Teese was pouring the brand’s water all over her gorgeous body, kicks off another online project dubbed ‘Le Club Perrier’ on YouTube. The French water brand encourages users to join in to make the virtual party wilder and steamier (real fun starts when there are thousands of people—this party evolves with the number of views) and win a trip to NY plus an access to a fabulous ‘Le Club Perrier’ party this fall.
Dita Von Teese, the famed American queen of burlesque and the face of the Perrier’s “Paparazzi” limited edition water, launched just for this summer, is inviting adults to come and visit her gorgeous online mansion. The doors of the huge house, where Dita is sharing her sensual experience with those who can do justice to it, are open only for people of proper age (standing in front of the gate, visitors are to enter their date of birth on a special plate).