Faithful to this tradition of cultivating its taste for artistic creations, Perrier-Jouët Champagne partnered with French designer Noé Duchaufour-Lawrance to create a unique champagne tasting table: the Perrier-Jouët Flower table. It was unveiled in exclusivity at the International Design Exhibition in Milan.

The renowned champagne brand Perrier-Jouët has invited Rie Rasmussen, a fashion model, designer and artist, to become its new muse. The woman has  brought the artistic heritage of the brand and its Emille Galle’s bottle design to her life and now shared with her own view at the refined Perrier-Jouët. The campaign’s motto is “Beauty is a form of genius” (Oscar Wild), and Rasmussen is one of those who can depict the sensitive and artistic soul of the brand.