Coca-Cola is rolling out its third annual ‘America Is Your Park’ campaign and inviting Americans to cast a ‘swing vote’ for their favorite park candidate online.
philanthropy
H&M is continuing its philanthropic initiative ‘Fashion Against AIDS,’ launched back in 2008, which a new extension. This time the retailer is calling people from all around the globe to contribute to the cause by… kissing, which is probably the most pleasurable way to get involved. H&M is inviting to visit the www.fashionagainstaids.com digital hub and upload a picture of your kiss—for every entry, H&M will donate $1 to HIV/AIDS prevention. At the moment, there are already over 14,000 images from 109 counties uploaded, so the hub has already helped to generate over $14,000—the sky is the limit.
The professional network LinkedIn, which has 150 million members worldwide, finally gets an iPad application, which allows users to check the news, keep up-to-date with groups, get business intelligence and insights, links and job offers now from their Apple tablet as well. The company upgraded their iPhone, Android and Mobile Web products last August, and now it was time to provide iPad users with a dedicated app. “Imagine having one place where you can get all the info you need about who you’re meeting with that day, trending and timely news that is impacting your industry, who’s changed jobs and what your coworkers are sharing, liking, and commenting on. We’ve pulled all this for you, all in one place,” says the official LinkedIn blog.
There are no bad experiences since we always can leverage the lessons that life provides us to avoid mistakes in the future. Growing violent extremism is one of the scariest phenomena of today’s society and this became the theme of the Against Violent Extremism (AVE) new digital project, brought by Google Ideas, the Institute for Strategic Dialogue (ISD), the Gen Next Foundation and Rehabstudio. The idea behind the platform, which was seeded and launched by Google Ideas at the 2011 Summit Against Violent Extremism in Dublin, is to connect former extremists (‘formers’) and survivors, who will be sharing their theme-related experiences to help youth at risk to avoid joining extremist gangs and organizations. The new digital hub seems like a Facebook for extremists, but in fact works rather as a preventive tool, which teaches kids teh truth and urges youngsters think hard before they take the wrong turn.
Following in the footsteps of L’Oréal and UNESCO, which are celebrating female leaders in a range of scientific industries with their Women in Science award and International Fellowships, GODIVA Chocolatier is presenting is debut project of this kind dubbed the Lady GODIVA Program to pay tribute to social advocates in communities across the globe. Chocolate has been associated with something nice and calming, which helps to overcome problems, making the life a bit brighter. The new program is seeking people who do the same to their communities and embody the Lady Godiva nature “through selflessness, generosity, leadership and the spirit of giving-back to the community, support the causes that matter to women, both globally and locally, and inspire others to give back as well.”
Some news we want to share with our friend on Facebook are tragic—natural disasters, crimes, social inequality, horrible deeds, etc.—so ‘liking’ isn’t an appropriate thing to do with it. DDB Worldwide has come up with a great solution, the ‘I Care’ Button, which is already beta-tested on the new MTV Voices hub along with traditional buttons. The idea is the same: once you find some resonating information about social problems that are really worth sharing, click the ‘I Care’ button with a heart near the piece and the text, video or image appears on the user’s wall. The new button is created to “give people a way to show support for a wide variety of things such as: causes, social issues, charities, even government.”