Sometimes to deliver the message it’s more effective say something once and then become silent than keep on chatting and tweeting about it all the time. The celebrities including Lady Gaga, Justin Timberlake, Usher, Jennifer Hudson, Kim and Khloe Kardashian, Elijah Wood, Serena Williams and many more decided to sign off their social media accounts on December 1, World AIDS Day, to support a new campaign called Digital Life Sacrifice on behalf of Alicia Keys’s charity, Keep a Child Alive. They will get back online when the organization raises $1 million.

Earlier this year, Volkswagen in cooperation with one of the world leading advertising agencies DDB Stockholm named  the winner of the Fun Theory Contest initiated by VW.  A US citizen Kevin Richardsson that came up with the idea of  «Speed Camera Lottery» was selected an author of the best suggestion. His idea uses the speeding cameras at intersections to track down the speeders that will be fined and rewards those who obey the speed limit with the money paid by the speeders.

frog design announced a collaboration with UNICEF as the organization’s lead design and innovation partner on Project Mwana, a major mHealth initiative to improve maternal and infant health and welfare in peri-urban Malawi and rural Zambia. The immediate goal of the project is to leverage mobile technologies in innovative ways to significantly increase mothers’ visits to clinics for ante and postnatal care by January 2012.

Unilever and Walgreens unveiled a new activity and life skills learning area at the Midtown Education Foundation’s Metro Achievement Center, USA, serving inner-city girls in Chicago from grades 4 through 12, at an event here yesterday evening. The new Activity and Life Skills learning area, a formerly unfinished and unutilized space at the Metro Achievement Center, will expand personal and educational development programs to support girls ages 8 to 18.