Hershey’s Bliss Chocolates kicked off Breast Cancer Awareness Month as the presenting sponsor of the seventh annual YSC Tour de Pink—a four-day, 220-mile bike ride benefiting Young Survival Coalition (YSC). On October 1, more than 200 breast cancer survivors and supporters began pedaling from Hershey, Pennsylvania, to New York City, raising funds and awareness for YSC—the premier international organization dedicated to the critical issues unique to young women and breast cancer.
philanthropy
Starbucks announced the results of its Vote, Give, Grow in-store donation program. Hike for KaTREEna, a non-profit organization whose aim is to replant trees that were lost during the disaster, received the greatest number of votes, which entitles it to the top-valued $50,000 grant. Two other local organizations, Young Leadership Council, which engages young professionals in community projects, and KaBOOM!, whose mission is to create play spaces within walking distance of every child in America, will each receive $25,000 grants.
Nike is going on promoting the urgent need for giving girls in developing countries more opportunities to get out of poverty. One of its initiatives, Girl Effect, is now being ‘refreshed’ with a new exciting video released. At this year’s Clinton Global Initiative conference (September 21-23), Nike, the recognized influencer in the area of social changes, unveiled its second inspirational spot for the program, encouraging more people to join in, donate and give girls in deprived communities a chance for improving their lives.