Pilsner Urquell, a flagship of SABMiller’s international brand portfolio, launched its new global creative campaign ‘The Legends of Pilsner Urquell’ on YouTube and PilsnerUrquell.com. The meticulously created stop-frame animation film celebrates ‘The Day Pilsen Struck Gold,’ the first chapter, in the true historical legends of the brand. The film tells the factual history of November 1842, when the Pilsen brewers took the inaugural sip of the world’s first golden beer.