LG and Prada have launched a new ad campaign to promote its latest smartphone, the Prada phone by LG 3.0, which was announced last year. The ads feature actor Edward Norton (Primal Fear, American History X, Fight Club) and model Daria Werbowy shot by British fashion photographer David Sims.
Prada
With a heritage of producing handsets that combine the best in style and substance, Prada and LG unveiled the partnership’s latest must-have smartphone, the Prada phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies. The Prada phone by LG 3.0 combines Prada’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen.
The luxury brand Prada has developed a gorgeous promotional campaign for its new Spring/Summer collection of menswear. The core element of the campaign is the 9-minute film called “First Spring”, which was directed by Chinese photographer and director Yang Fudong. The stunning black and white video set in old world Shanghai links the new collection of the brand with traditional Chinese costumes in a very natural way.