A decade ago seen as low-quality counterparts of branded products, now private labels have gained full trust and appreciation by global consumers, the latest Nielsen’s Global Survey of Private Label shows.
private label
The article is written by Ted Mininni, President of Design Force, Inc., USA
Packaging has to deliver the brand and deliver positive consumer experiences. It can’t do that or sell the product unless it tells the brand story. Brands, licensed or not, have equitable assets that must be leveraged. It’s important to delve deeply into these properties to uncover both overt and hidden values to deliver the essence of the property.
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
The news that Tesco is pitting itself against the top brand leaders in the £1.2bn yoghurt sector with the launch of its new own-brand yoghurt offer — Yoo — is, I’m sure, making more than a few brands sit up and take notice.