You can always count on blockbuster films to be home to a veritable smorgasbord of branded tie-ins. Yet from the Audi advert that is Iron Man 3 to The Man of Steel keeping his chiselled jaw smooth with Gillette, it seems that brands always overlook the bad guys.
product placement
Product placement eliminates the border between today’s movies and commercials, making films look like extended adverts, packed with multiple (usually) brand products. The trend isn’t new, but over the recent years it has been really blooming, and that’s why it deserves to be thoroughly observed. Brandchannel, the webby-award winning website from Interbrand—the leading global brand consultancy, published its Brandcameo Product Placement Awards 2010, honoring the good, the bad, and the ugly (and the most) product placement in films released.