Next month, Morgan Spurlock, who is well-known for his shocking ‘Super Size Me’ film ‘dedicated’ to McDonald’s fast food, will present his new documentary ‘POM Wonderful Presents: The Greatest Movie Ever Sold,’ which is all about product placement and sponsored by companies featured in it, to a broader audience.  The new work by the acclaimed filmmaker who comes face to face with brands debuted at the 2011 Sundance Film Festival in January with the theatrical release slated for April 22 (in the U.S.).

Product placement eliminates the border between today’s movies and commercials, making films look like extended adverts, packed with multiple (usually) brand products. The trend isn’t new, but over the recent years it has been really blooming, and that’s why it deserves to be thoroughly observed. Brandchannel, the webby-award winning website from Interbrand—the leading global brand consultancy, published its Brandcameo Product Placement Awards 2010, honoring the good, the bad, and the ugly (and the most) product placement in films released.