For the fourth consecutive year, through its PUMA.Peace program Puma supports the global sportive event One Day One Goal, the initiative of the nongovernmental organization Peace One Day. The goal of the campaign is to unite kids and adults around the globe through soccer and help them cooperate. This year, to commemorate Peace Day (September 21), more than 3,000 matches were organized across the world primarily in the regions, which are now experiencing violent conflicts or having tough times recovering from natural disasters.

Puma Worldwide sponsored the production of an animated movie depicting the story of Roger Milla and his return to the Cameroon national team during the 1990 World Cup. “Le Lion Indomptable” featured the football player himself narrating the popular story how at age 38 he leaves retirement to lead his squad to the Quarter Finals of the tournament.

Puma is completely sure that “Love=Football”, and so it has introduced lovely sport. American artist Kehinde Wiley was among those who helped the brand express the dedication and desire to support the footballers. He created his new portraits of football players in the style, which was popular in Europe in 17-19 centuries.