Refined alcohol drinks gave been always serving as channels for creativity to flow along to bright minds, and the international cognac and champagne brands never miss an opportunity to remind this through their projects and campaigns. Shortly after Hennessey revealed its ‘What’s Your Wild Rabbit’ marketing initiative, which celebrates people who like to explore new horizons, the Rémy Martin cognac brand has launched a new cultural project Maison Rémy Martin FUTUR HERITAGE, which opens a door into the what tomorrow will bring us in the world of design.
Remy Martin
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.