Renault launched a new advertising campaign for the Mégane to show that a car can change a town for better. The major part of the Mégane Experiment is a film, featuring a man named ‘Claude’— he goes to Gisburn, Lancashire, where there are no Méganes, and convinces villagers that these cars really can bring ‘joie de vivre’. He came from Menton, Côte d’Azur, France, where there are many of these vehicles, and is always ready to tell everyone about Mégane’s positive influence on people’s lives.

For 27 years, Renault has supported the development of the Cannes Film Festival. This year more than ever, Renault is partnering with the Cannes Film Festival, organizing a number of events to mark this legendary landmark in the movie calendar.

Renault and Electronic Arts Inc. announced a multi-year agreement that will enable players of The Sims 3 PC/Mac to integrate Renault’s forthcoming range of electric vehicles into one of the world’s most successful entertainment franchises across Europe, the Middle East, Africa, Latin America and Asia.