As part of its latest innovative marketing campaign, to build awareness of its new two-seat Wind Roadster, Renault UK is hoping to be a breath of fresh air in the clammy weeks ahead with The contest, which has just begun, sees the auto brand inviting internet users to post video clips of themselves or anyone they know, trying to strip down to just a single layer of clothing in less than 12 seconds, the exact time it takes for the innovative roof to open and close on its latest model.

Renault launched a new advertising campaign for the Mégane to show that a car can change a town for better. The major part of the Mégane Experiment is a film, featuring a man named ‘Claude’— he goes to Gisburn, Lancashire, where there are no Méganes, and convinces villagers that these cars really can bring ‘joie de vivre’. He came from Menton, Côte d’Azur, France, where there are many of these vehicles, and is always ready to tell everyone about Mégane’s positive influence on people’s lives.

The French automaker Renault is teaming up with Ubisoft’s Raving Rabbids (Lapins Crétins in the original language) again—this time to demonstrate the characteristics of Renault Grand Scénic’s Tom Sat Nav system in a very unconventional way. In 2009, the crazy animals were conducting bizarre auto tests in the underground laboratory, and now they’ve decided to drag the vehicle up and take it all around the globe.

To celebrate the market debut of the New Mégane Coupé Cabriolet and Renault Wind, Renault is launching an original communication initiative. From Wednesday April 7 internet users in eight countries (France, United Kingdom, Germany, Spain, Italy, Belgium, Switzerland, the Netherlands), can sign up to take part in the casting of an exceptional «road trip» on The chosen candidates will become the heroes of a unique online adventure in reality TV.