The airline company in collaboration with Leo Burnett Moscow has created a series of interactive ‘chilled’ prints to attract European tourists to Russia and raise brand awareness of S7 amongst European travelers.
S7
Have your say, share your thoughts with other readers
Over the past few years, we’ve seen the Russian business grow bigger, demonstrating interest in overseas expertise in nearly every aspect of economy and public life. Brand and design area has been no exception. When it comes to branding, major Russian companies are more likely to entrust their branding budgets to the UK design experts. Think, for instance, of the latest collaboration between M.video and CampbellRigg who have unveiled the new retail design concept for its stores in Moscow this week. While the UK’s creative services become more popular in Russia, the number of international projects of such kind is growing each year.