Unilever’s AXE is taking on Procter & Gamble’s Gillette with a release of a new razor in the US. The brand, which is known for its range of body wash products and deodorants for male consumers, has teamed up with Energizer to introduce the AXE razor, which turns to be the new version of Schick’s value-priced Hydro 3 model. The product comes in clack packaging design just in the brand’s style and visual approach—it is available on Walmart.com, shipping starts on February 15.
Schick
Schick Intuition brand discovered from the ‘2012 Simplicity Survey,’ created by Schick Intuitionand Wakefield Research, that women need to simplify their lives. Since then, the brand has set out to make women’s lives easier with the launch of The Simplicity Project program that will last now until the end of summer. Consumers can go online at www.Facebook.com/schickintuition to receive simplicity tips & tools, savings and more.
Schick has launched a series of commercials to promote its new line Schick Hydro Razsors, delivering comfort to men’s face skin. The new line is equipped with special containers with an advanced hydrating gel reservoir with soothing aloe vera and vitamin E and innovative skin guards, which help reduce skin irritation.