Schwarzkopf, beauty partner of the Eurovision Song Contest, presents a new project dedicated to 2011 Eurovision—European Style Contest. The UK version of the project is available at www.lookofmusic.co.uk. The brand encourages visitors to create new extravagant looks each corresponding to a specific musical trend using a variety of its hair care products and upload their photos for a chance to win the VIP tickets to the Eurovision Song Contest final in Düsseldorf on 14th of May 2011.

According to the idea of contest initiators, each musical trend and style has its look. Whether it is a glamorous pixie of the rock star or straight and neat haircut for those performing classical music, the hairdo is an important part of the on-stage image that contributes to the overall impression the performer makes upon the audience.