Google has changed its search engine ranking algorithm to help fight with spam and make the results of users’ searches more organic and relevant to their query. The latest global 24th update of Google Panda algorithm was introduced in late January this year and affected 1.2% of the English-language queries. This generated much talk in the professional web optimization circles, so PM Digital has studied the new changes and released a report titled “30 Ways to Move Beyond Traditional Link Building,” which outlines the strategies to improve today’s SEO performance in the re-shaped world of Google search.