A couple of weeks ago Elmwood held its first Hoo-ha! It’s our new members-only event where FMCG brands and retailers get together to creatively come up with their next big innovative ideas, using design. Custom-designed to poke, stoke and provoke, we took 35 top-notch FMCG and retail clients, as well as entrepreneurial guest speakers and global Elmwood people, on a 48-hour ride of non-stop stimulation and freewheeling observation.