Future of transportation is one of the most intriguing themes. Tapping into this area, technology powerhouse Siemens collaborates with London Transport Museum and media company CBS Outdoor UK to present a free exhibition, “Going Underground: Our journey to the future” that revolves around the future developments for metro-style trains and stations.
Siemens approached OgilvyAction with a task to create a stunning symbol of the brand’s achievements in the technology field. The icon was to be developed to represent Siemens at COP 17 (the United Nations Framework Convention on Climate Change (UNFCCC )) last year, and the agency’s creative team decided to develop an installation that would reflect both Siemens’ style and the cultural background of the location
Siemens, a global powerhouse in electronics and electrical engineering, operating in the fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and metropolitan areas, announced the winners of the ‘Changing Your City for the Better,’ video contest hosted through Zooppa, the leading source of user-generated advertising.
Siemens launched ‘Changing Your City for the Better,’ a video contest on Zooppa, the world’s leading source of user-generated advertising. Filmmakers from around the world are challenged to show how people use technology to overcome humanity’s challenges. Siemens offers 15 cash awards totaling $40,000, with the first place winner receiving $15,000.
Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, ‘Best Global Green Brands.’ In its first global report to focus exclusively on green, Interbrand, the leading brand consultancy, combines public perception of environmental sustainability (‘green’) with a demonstration of that performance based on publically available information and data.
For the sixth year in a row, WPP-owned global research agency Millward Brown Optimor analyses and complies the BrandZ ranking, which focuses on consumer-facing brands, rather than corporate onces. This year’s results, announced last week, revealed new strong local players as well as proved some long established economic trends.
Consumers won’t believe that your product is really good until they see the results of crash tests and, which is much more convincing, participate in them. Most frequently, these experiments are arranged to highlight the possibilities of autos, software or a range of appliances, but such things as lingerie, performance drinks, furniture and men’s courage can get into spotlight as well.
In the unique ‘One Tonne Life’ project, launched January 19, the Lindells family of four will try to live within the limits of one tonne of carbon dioxide emissions per person per year. The project has been initiated by A-hus, Vattenfall and Volvo Cars, with ICA and Siemens being the project’s specialist industry partners. The family lives in a climate-smart wooden house, use an electric car and turn to advanced energy solutions, which are already available or will become available in the very near future.