While David Cameron’s visit to Moscow on Monday, 12 September, can hardly be regarded a full ‘reset’ in quite ‘chilly’ UK-Russia political ties, it should definitely have a positive impact on strengthening bilateral business relations between the countries. Talking business without politics, Russia has long been and still is an appealing market for UK companies in some key economic sectors. Taking into account a growing number of Russian companies looking to create and develop strong national brands, and, on the other hand, Britain’s vibrant expertise in branding and design, UK and Russia seem to be ‘uniquely placed to help each other grow’ in this direction, indeed.