Cobra, a British-made beer brand founded by an Indian immigrant Karan Bilimoria in 1989, has rolled out a new ad campaign dubbed as ‘Splendidly Indian.’
social media
Social change, efficient usage and conservation has become the key themes of a range of initiatives running under brands’ banners—and Toyota can be named one of the most active companies in this game-changing movement due to its numerous initiatives of this kind. Toyota is adding a new initiative to the list by launching Spring Greening Challenge, a Facebook app that features weekly conservation challenges, data on the impacts of your personal domestic green choices and offers a chance to win money for participation. The new application has been unveiled as part of TogetherGreen, a conservation alliance between the National Audubon Society and Toyota, which was created for fostering public awareness and continued involvement in conservation issue.
Kotex wants a woman to talk about her period openly, and to be not shy about this controversial theme. The feminine hygiene care brand has teamed up with Israeli agency Smoyz to launch another campaign dedicated to the theme on Pinterest (the agency says that it’s the first-ever promotional effort that uses this photo-sharing service, which is gaining momentum now). The creative team behind the project dubbed ‘Women’s inspiration day’ selected women, who shared the photos with items which inspire them most on Pinerest boards, and then Kotex asked a female designer to incorporate the new Kotex design into these interests, such as lanterns, bowls, vases, spoons, etc.
Intel is celebrating its users’ personalities in a new way: last year, the tech giant ‘build’ an interactive ‘The Museum of Me,’ an app which displayed the users’ connections and personal data in a giant digital gallery, and now it releases the spin-off, a new app dubbed The new app analyzes your social activity in Facebook, Twitter and YouTube and creates an infographic of your social-media presence. Want to know more about yourself and share this report with your friends? You can do it on a dedicated page on Intel’s official website.
McDonald’s kicked off a new Twitter initiative, #Shamrocking right before St. Patrick’s Day. The fast food company has recently failed its #McDStories campaign which was aimed to encourage users to share their favorite memories of the McDonald’s but instead faced mostly bad stories of awful food and service.