Twitter will revamp its ‘brand pages’ adding new features including e-commerce, contests and sweepstakes.
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Twitter, which is predicted to become the London 2012 major news platform (de facto), is developing more features to provide its users with an opportunity to communicate without barriers. The micro blogging service, which is gaining momentum in Brazil, Germany, India, and Japan now after winning the US and UK, is now testing its translation option, which will allow people to understand tweets in other languages. The translation is made automatically via Bing Translator—the experiments started last week with the option available only to a bunch of users. So far, Twitter doesn’t say when the translation feature will be rolled out to all users.
Fast Company, the journal covering the latest news in the technology, ethonomics (ethical economics) and design fields, has unveiled its annual ranking The World’s 50 Most Innovative Companies. Apple, Facebook, Google and Amazon are taking the lead (they are No. 1, 2, 3, and 4 correspondingly). Traditionally, the biggest intrigue here is not who will occupy the top lines (these several leaders are featured on most of ‘the best, the most successful, etc.’ ranks), but in which order they will do it (though, there are some newcomers as well). The most unpredictable thing here is what companies will take the rest of the positions and rule in their industries.
First people, then brands—Facebook is going to make the Timeline format, which was launched for individuals on the social network in 2011, available for companies. The new option for creating a picture-heavy and collage-like impressive profile was first launched in September for users from select countries and soon rolled out worldwide, but not for brands (as we remember, Google+ opened only for people in the beginning too, and invited brands only after several month following the official launch of the network).
After a long speculation and just a couple of days before its 8th birthday, Facebook unveiled it goes public with $5 billion IPO. It is expected to be Silicon Valley’s largest ever initial public offering, worth up to $100 billion when it goes public. However, Mark Zuckerberg, CEO will keep almost complete control over the social network.