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Facebook Has Rolled out the Overhauled Page Insights and Added a new Unit

Facebook has upgraded its Pages Insights analytics tool and added a new unit to evaluate the effectiveness of a page called ‘Premium Ad Product’.  The updates follow its recent highlights presented during the F8 conference.

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Posted on 10/03/201110/03/2011 NewsSocial Media

adidas and Basketball Star Derrick Rose Promoting the adiZero Rose 2

adidas has launched a marketing campaign to promote Derrick Rose‘s new signature basketball shoe, the adiZero Rose 2. The campaign features a 60-second spot, ‘The Bull’ that celebrates the basketball star and his sporty skills on the unusual background of a bullfighting arena.

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Posted on 09/30/201105/15/2013 News

Magners Set to Sell Alcohol via Facebook

Alcohol brands tend to use social media more and more not only for promotion but for selling. The C&C Group’s Magners cider announced it would become the first alcoholic drink brand to be sold via Facebook. 

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Posted on 09/30/201110/03/2011 NewsSocial Media

Johnnie Walker Has Launched The Keep Walking Project Inviting Consumers to Support Progress

Johnnie Walker has launched a new global, integrated marketing campaign, the Keep Walking Project. Starting yesterday, new 60 and 30 second TV adverts air in many countries.

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Posted on 09/30/201109/30/2011 NewsSocial Media

Facebook Will Give Away $10 Million to Small Businesses in the USA

Facebook announced the launch of its collaboration with National Federation of Independent Business (NFIB) and the U.S. Chamber of Commerce in a common project that is aimed to help grow American small businesses and create jobs.

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Posted on 09/28/201109/28/2011 NewsSocial Media

Facebook Rolls out Timeline, Gestures and Apps: New Opportunities for Brands Advertising

Yesterday, during its f8 conference, Facebook revealed its major new features—Timeline, Apps and Gestures.

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Posted on 09/23/201109/23/2011 NewsSocial Media

Vimeo Has Launched the Music Store

Vimeo launched its Music Store, a new service intended to make it easy for users to discover and license music within Vimeo.

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Posted on 09/23/201109/23/2011 NewsSocial Media

Google+ Has Opened for Everyone

Google+, the colorful technology giants’ social network is now open to everyone. After being invite-only for nearly three months, yesterday Google+ moved from “field trial to beta, and introduce our 100th feature: open signups,” said Vic Gundotra, Google’s Senior Vice President of Engineering in the official company’s blog. 

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Posted on 09/21/201109/21/2011 NewsSocial Media

Facebook Upgrades News Feeds for Users Not to Miss Important Information

Facebook launched a series of changes to the its recently updated News Feed. Yesterday it rolled out a series of improvements designed to keep users always up to date on the important events in your friends’ lives. Now it’s possible even if you haven’t logged in for a few days.

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Posted on 09/21/201109/21/2011 Social Media

Facebook Has Introduced the Subscribe Button

Facebook presented a significant improvement to its social platform, the Subscribe Button, which allows you to control what you see in the News Feed. 

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Posted on 09/19/201109/19/2011 NewsSocial Media

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