Music can fuel the teaching process. This notion was put behind the one-of-a-kind project, Music Education Hackathon, organized by Innovate NYC Schools and supported by Spotify. The initiative, which rolled out for 48-hours in its active “contest” phase in late June, encouraged a dozen of teachers and school students to collaborate with 174 hackers for apps in order to transform learning experience with music.

The digital music-streaming service Spotify has launched a U.S. campaign to reach a broader audience. The new “For Music” promotion, developed by Droga5, includes two commercials on TV and in the digital space. The first 30-second ad aired during NBC’s season premiere “The Voice” on March 25, and the extended version arrived on the same day during other shows. The service’s first-ever campaign will also include display and video ads to be launched on major online platforms such as Yahoo, AOL and Viacom networks.