Following the creation of the multi award-winning brand ‘the happy egg co’’ (now worth in excess of £55m in under two years), its creators Springetts Brand Design Consultants have been working with owners of the brand, Noble Foods, to extend its success beyond the shell eggs category and have launched a range of quiches with new designs from the Springetts team.

Eggs for Soldiers is a new free-range eggs brand created and developed by Springetts Brand Design Consultants (following the development of the multi-award winning happy egg co. brand), and launched by Noble Foods on April 4. Springetts had the idea to use eggs, a commodity bought on a weekly basis, to help raise awareness of the Help for Heroes charity through brand association.