Stolichnaya, a pioneer in the flavored vodka category, and Brooklyn Sports & Entertainment, the sales and marketing arm of the Barclays Center in Brooklyn, announced that Stolichnaya is embarking as a Founding Partner in a five-year alliance with the Barclays Center, the planned state-of-the-art sports and entertainment venue, and with NETS Basketball owned by Russian billionaire Mikhail Prokhorov. The opening of the Barclays Center in late spring/early summer of 2012 will mark the return of major professional sports to Brooklyn for the first time since 1957, and Stoli will become the official vodka partner of the Barclays Center.
Stolichnaya Vodka
The Stoli Original Vodka brand is going on promoting the idea that the best company is the company of you+you. The campaign, which was launched in the end of May with a TV ad and press prints, features fun-loving founder of Playboy Hugh Hefner, who is now in his 80-ies. The second Stoli spot is all about youth—the new famed person with split personality phenomena is Julia Stiles, an American stage and film actress.