Svedka launches its new marketing campaign with the question: «R U BOT OR NOT?» A playful challenge to hip socializers and vodka lovers everywhere that references its iconic spokes-bot, Svedka_Grl. Coming off a year that saw record breaking sales growth for the brand, the new multi-platform campaign is highlighted by Svedka’s first ever TV commercial that features a futuristic take on the ’70’s robot dance. It also marks the CGI debut of the Stan Winston («Iron Man,» «Terminator,» «Jurassic Park,»)-designed Svedka_Grl.