GE brings updated kitchen appliances to the U.S. market, supporting the rollout with an extensive and quite aggressive campaign, “Reimagining Home.”
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Hermès has added a new, audio dimension to its jewelry in the new digital campaign, The Sound of Hermès Silver. For the effort, the luxury brand has teamed up with London-based United Visual Artists, art and design practice, to create an unconventional digital project in which silver is given a voice, literally. The project was masterminded by the Dan Paris agency.
New Balance is rolling out a new international brand campaign, “Runnovation,” to celebrate innovation and muscles, excellence and effort, pain and self-control, tears, sweat and smiles behind the sports achievements, personal or official. The marketing initiative by Arnold Worldwide continues the narration started by NB’s previous campaign, “Let’s Make Excellent Happen” in 2011—now, the focus is on fresh interpretations within running and on a person, an amateur or a pro.
IKEA is exploring the theme of smart interiors for tiny homes in its latest campaign, “Make Small Spaces Big,” in the UK and Ireland. The new effort by Mother is revolving around the idea that any small apartment can be turned into a comfortable and functional space with the help of bright furnishing solutions and wisely designed products from the Swedish retailer.
Samsung is putting its latest Smart TV in the spotlight with the latest global campaign, developed by CHI&Partners, London. As part of the push, the company has released two impressive 90-sec spots, highlighting Smart Recommendation and advanced voice and gesture control available in the product. The somewhat chaotic commercials for the TV service are true cinematic experiences, which bring the true richness of the on-screen life to the viewer.