Infiniti launched a new pan-European multimedia campaign with a tagline ‘Since now, the perfect line is a curve’. The initiative is aimed to enhance the luxury brand’s aesthetic of curves design and will span the next three years.
TBWA
In 2011, adidas presented a full complement of Super Rugby supporters’ apparel for the first time. The agency behind the collection’s presentation, Whybin\TBWA\Tequila, Auckland, created an original online catalogue using a mix of video and flash animation. A series of interactive videos, each showcasing one of five apparel ranges—Highlanders, Blues, Chiefs, Crusaders and Hurricanes can be viewed on the adidas ‘Super Obsessed’ website.
Levi’s has found a new way to wash jeans. No, it’s not related to the “Care to Air” green project focused on finding sustainable methods of making denim pants clean—this time it’s all about music. Levi’s is inviting its loyal consumers in to wash their favourite jeans to one of the popular tunes in its Soundwash project.