In 2011, adidas presented a full complement of Super Rugby supporters’ apparel for the first time. The agency behind the collection’s presentation, Whybin\TBWA\Tequila, Auckland, created an original online catalogue using a mix of video and flash animation.  A series of interactive videos, each showcasing one of five apparel rangesHighlanders, Blues, Chiefs, Crusaders and Hurricanes can be viewed on the adidas ‘Super Obsessed’ website.

The Absolut brand has been a source of inspiration for a plethora of creative minds since it was introduced in 1979. For over three decades, it has become the most artistic vodka of all times with a range of paintings, installations, art projects, photo sessions and gorgeous advertising campaigns being created to celebrate Absolut’s nature. Recently, Paul Graves, the famed photographer), has joined the ranks of cult art personalities by presenting his vision of the iconic vodka, reflected in a numerous pieces of mirror.

Nissan North America announced a significant new marketing initiative to showcase the strength of the car manufacurer’s innovative product portfolio and build on 10 straight months of sales growth for the Nissan brand in the U.S. market. The campaign, to be headlined under the theme «Innovation for All,» will launch on August 28 and permeate a variety of medium and targets over the next several months.