Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.

IKEA Australia builds its new campaign on the “always say yes” philosophy. The retailer is encouraging Aussies to adopt a positive attitude for the year of 2013 (at least) and just let good things enter their lives. The new campaign, developed by The Monkeys, Sydney (the agency behind the hilarious “Have a Gö” promotion), is already launching on TV and in digital (including the heavy presence on the brand’s official Facebook page throughout the year).