The Absolut Vodka bottle, once regarded an icon itself in the design community, gets new look by the brand consultancy The Brand Union, the industrial design agency No Picnic, along with independent design professionals—calligrapher Luca Barcellona and illustrator and engraver Martin Mörck.
The Brand Union
Vodafone has revealed the refreshed visual identity, “Power of Red,” that encompasses energy and the desire to move forward. The new logo developed by The Brand Union comes as an “enhanced” version of the branded sign introduced back in 1997. The creative team added a red rhombus shape emerging from the Vodafone’s much-recognizable inverted comma to render its “confident energy and progression.”