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The Famous Grouse

Adapting package design to shopper gender: nonsense or necessity

Some time ago, an interview with Marti Barletta, the so-called godmother of women marketing, got our attention. In that interview she stated that 90% of FMCG products and 80% of all other goods in the United States were bought by women. For marketeers, this fact makes women a specific target group.

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Posted on 07/26/201307/27/2013 Opinion
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