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Ambitions versus pragmatism: how Millenials are different from Centennials beyond technology

Born between 1980s and 2000, Millenials were the first so-called digital generation, while their younger siblings Centennials were the first born with smartphone in their palms. Access to technology and information has influenced their behavioral patterns globally. However, technological ‘native-ness’ is not the only trait that differs the two younger consumer age groups, a research by the Futures Company finds.

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Posted on 07/07/2015 Consumer Insight
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