Carrying on a unique tradition of commitment to local community service, Timberland‘s 13th annual Serv-a-palooza gets underway. This popular service event continues to unite volunteers in 24 countries around the world in the common goal of improving local communities.
Timberland
Building on a rich history of environmental action and innovation that includes planting one million trees in China’s Horqin Desert, developing the Earthkeepers™ line of environmentally-forward products and launching an online “Earthkeepers movement,” Timberland announced its biggest and most environmentally-focused marketing campaign yet— Nature Needs Heroes.
Timberland has already selected the recipients of its Timberland Earthkeepers Grant 2010 and now is happy to present both the winners and the beneficial activities they are going to perform with the granted money. The projects were primarily revolving around making London greener and training local residents on how to continue the positive changes.
Eco Index to Help Measure Environmental Footprint of Global Brands Including Levi’s, Nike and Adidas
Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”