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trends 2014

Six life-changing science-based inventions of the year 2014 by big brands and challengers alike

Brands not only change the way we consume and communicate, but also lead modern science forward, investing millions of dollars into research and innovation in such areas as molecular biology, chemistry, aerodynamics, electrodynamics, and others. This article is a recap of the most far-reaching scientific discoveries made by global and challenger brands in 2014.

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Posted on 11/26/201412/23/2014 FeaturesMarketingTechnology

JWTIntelligence defines top 10 consumer trends for 2014

JWTIntelligence has published the annual overview of the top 10 consumer trends that will be making waves in 2014 and beyond. Most of them revolve around how people will interact with technology, either welcoming or resisting its overwhelming rule.  

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Posted on 12/19/201311/13/2014 Consumer InsightTrends

5 packaging trends for the future

Trends in packaging fluctuate, reflecting what’s important to us as consumers. As we move out of recession, we want to feel special—that we can afford some of life’s little luxuries. We also demand more—more knowledge about the product (and packaging) that we buy and expectations that major brands and retailers are environmentally responsible. 

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Posted on 12/18/2013 Opinion
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