Not many people have an opportunity to see the behind-the-scenes, backstage life of great music stars, and in fact this life is full of difficulties, hard work, search for inspiring and more. The new TBWA\Chiat\Day’s campaign #TheWorldIsListening for the Recording Academy’s 2013 GRAMMY Awards telecast revolves around the quiet moments of self-reflection of the megastars and emerging performers, their work beyond the stage.

Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET Networks, the US leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience.