Citroën UK is calling its Facebook community of 81+ thousand members take part in developing a new version of the C1 city car, the Citroën C1 Connexion. The auto brand is putting the future of the car into the hands of users by asking them to determine what look, equipment and details the special edition vehicle will have. To contribute to the project under the ‘You like it. We make it.’ slogan, users are invited to join the activity through the dedicated app.
UK
IKEA has been promoting its affordable furniture with a variety of approaches, from creating a home cozy space with sofas and bookcases in a subway station to initiating a discussion on who is messier, men or women. The brand is determined to help us enjoy every minute spent at home—in the living room or in the kitchen, in the morning or at night. Now IKEA is rolling out a competition dubbed ‘Snap a Napper’ which is revolving around night time and healthy sleep. The retailer is offering its UK consumers, members of IKEA Family, an opportunity to win a packages of sleeping goods including a bed, a mattress, pillows, a quilt and a quilt cover and more, for just snapping people who have fallen asleep in the daytime in public places.
The biggest cinema fan in the beer family, Stella Artois in partnership with film platform MUBI is kicking off another project revolving around the cinematic theme, which comes as an addition to a range of similar initiatives launched in the previous years. The new project is not related to the Cannes Film Festival as might be expected (being the official sponsor of the event, each year the brand launches a campaign ahead of the festival, which is traditionally hosted in May), and is more like a spin-off of a successful initiative, launched by the brand in summer 2011.
Aesop, the brand storytelling agency, has chalked up a first for HEINEKEN’s No Nonsense bitter John Smith’s with a one-off TV execution to support the brand’s long-running sponsorship of the Grand National. The ad will be available to view for the first time this week, ahead of the world famous race meeting at Aintree, which takes place from April 12-14.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
We often talk about great brands as icons. Well-respected and loved, they enter into our culture and consciousness to form reference points that shape our existence. Over time, brands with a specific provenance can become national treasures, symbols that represent our world.