Dr Pepper has rolled out a new video spot marking its new partnership with Marvel Studios that launches The Avengers movie soon.
UK
Cider and juice producer Orchard Pig is unveiling a new look designed by brand design specialist Blue Marlin. The brand’s identity was redesigned to help the artisan brand move into the mainstream and make it easier for consumers to find the product on the shelf. The new dynamic and charming look, which has been adopted by 16 products of the brand, is rolling out this week.
Procter&Gamble, which is the global Olympics sponsor, is launching a new digital campaign dubbed 1 Thank You = 1 Chance to Win as extension on its ‘Thank You Mum’ activity dedicated to support Olympic athletes (the ‘P&G Thanks, Mom’ was launched back in 2010). The effort was kicked off yesterday, March 5, in the UK ahead of Mothers’ Day celebrated on March 18—it is expected to roll across other markets on respective national days.
Branding consultancy Creston Unlimited in conjunction with ICM carried out a research, which figured out that most of people’s brand purchasing choices in the UK are influenced by just eight emotions. Brands do not only give people actual goods and services, but they also can make them feel happy, confident, part of a group, and so on.