To promote its women’s products, Under Armour has launched an inspiring campaign by Droga5, focused on strong dedication and inner strength that can drive anyone to success. The centerpiece of the new effort of a one-minute spot featuring ballet dancer Misty Copeland, a soloist for the American Ballet Theatre, who had problems with admission to the academic ballet top school because she got a “wrong body.”
The Under Armour sportswear brand launches its biggest advertising campaign, which highlights the label’s striving for innovation and delivering the game-changing solutions for athletes. The new effort under the “I will” tagline, which is set to kick off across the USA on Saturday, provides a sneak peek into the stunning future of sportswear. Tapping into today’s growing trend of featuring hashtags in the TV ads, Under Armour embedded the #iwill message into the latest spot.