AXE Canada and the Zig agency developed a nice campaign for promoting one of the most controversial brands on the market. The new approach is mixing green initiatives and fun by inviting people to take shower together. The voiceover says that we should save water by sharing our bedrooms with other people.
Unilever
AXE is going on engaging its consumers in its silly but funny campaigns. One year ago the brand launched a faux TV show for men who have problems with ladies, and promised to help everyone who would try to apply the tips and strategies. The campaign has the tagline saying “AXE will fix you up«, and it really does what it promises. Now the brand updates the campaign with a new prank called «Dirty Morning Test» by the Mekanism studio.