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Urban Decay

L’Oréal to Buy Urban Decay

To reach younger consumers, French cosmetics giant L’Oréal acquires U.S. makeup California-based brand Urban Decay, which turned 16 this year. The company doesn’t say much about the financial side of the deal, but it is estimated at around $250-300 million by analysts.

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Posted on 27 ноября 201231 октября 2013 Marketing
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