There are many ways to celebrate individuality, but it is much better when well-known brands help you with this. Dr Pepper has launched a new US advertising push dubbed “/1,” or “one of one,” which centers around the “each one is unique” message, which is behind the “One of a Kind” campaign launched in early 2012. The new promotion developed by Deutsch LA includes a series of adverts starring individuals who achieved a lot in their life.
USA
Despite predictions that digital age would ‘kill’ TV, most consumers in the developed countries (particularly, in the U.S.) are watching TV more than ever, while laptops, tablets and mobiles, so-called «second» or «third screens», even enrich TV viewing experience. As the latest Nielsen’s report reveals, 85% of mobile owners use their tablet or smartphone while watching TV at least once per month, and 40%do so daily. More specifically, 41% use a tablet while watching TV daily, and 39% use a smartphone.
Pepsi is announcing a new brand ambassador, Beyoncé, who actually has been on the brand’s celebrity roster since 2002. As part of the new round of partnership, which is defined as a “true creative and wide-ranging global collaboration,” the brand and the international music icon will be developing “new content and innovative ways to engage fans, consumers and retailers to benefit both brands,” notes Pepsi.
Do you want some silence these holidays? Sit quietly and rest on your cozy couch? With all the families dinners with talkative aunts and noisy nephews this would be a difficult thing to do. KFC is here to help you. The fast-food chain has launched a festive menu in the USA and released a series of humorous ads by Draft FCB Chicago to promote the new offerings.