Hennessy infused its legendary cognac bottle design with automobile style. The brand has invited celebrated automotive artist Chris Bangle, who has been developing BMW, Fiat and Opel car designs for the last 30 years, to reimagined Hennessy Privilege bottle, which hasn’t changed since 1954. The ex-BMW design boss, who published his book titled Peter Teufel, A Tale of Car Design in 3 Parts earlier this year, is a recognized expert in the one of the most challenging design fields, the automotive industry, and so he was the perfect choice to guide the iconic bottle modernization project.