Google is unifying users’ entertainment with the launch of Google Play, a cloud-based service which enables users store multiple songs, movies, books and apps online. Now you don’t need to switch from one device to another, synchronize data, use cables or pay for storage space—the company united a range of its services such as Android Market, Google Music and the Google eBookstore into one platform called Google Play, launched on March 7.
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UGG Australia has launched ‘The Chase,’ the campaign highlighting the brand’s Spring 2012 line of various footwear, bags and jackets for male consumers. Since the new promotion is dedicated to men, it’s revolving around probably the most cherished dream of any guy—to get in a classic Pontiac GTO and drive away with a gorgeous lady next to the driver’s seat. The new marketing effort, developed by M&C Saatchi and featuring quarterback Tom Brady, started on March 5, the first Monday of spring 2012. It includes print, digital display, social, mobile, events and PR and of course the centerpiece of the campaign, a short online-film split into two parts, which can be seen on the official website of the brand.
Zappos.com is one of the companies, which recognize that aspiring creative minds can be a powerful force for the business, and so it does its best to support new talents. The online retailer kicked off a new initiative called Emerging Designer Program to help young designers get their lines selling at the major retailer’s store. The same idea lies behind the contest launched recently by Walmart, which also encouraged people to submit their creations for a change to get them sold at the supermarket.
Powerade, the sports drink, which helps athletes avoid dehydration while training and competing, is launching a new campaign dubbed ‘Power Through,’ which comes as extension of the ‘Game Science’ marketing effort, also launched ahead of March Madness. The new round of the campaign includes a TV commercial developed by Wieden+Kennedy Portland (the spot aired yesterday, on March 4), as well as print and digital elements to arrive in the coming months. According to Ad Age, the new advertising push from Powerade, which is official sports drink of the NCAA, is highlighting the “underdogs and hard work,” and targets young athletes.