Remember the hilarious Starbucks Cup Magic app, released by the coffee giant before Christmas? Ahead of Valentine’s Day, Starbucks is launching a new version of the app in the US to help spread love across the nation and ‘Celebrate everylove.’ Just like the X-mas version, it brings to life the limited edition cups with holiday symbols (now they are hearts) and special targets with an augmented reality twist. The new Valentine’s Day application, which allows to create and send a personalized animated valentine or a festive Starbucks Card eGift, will be available to download from here for eleven days, February 6-16.
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Walmart, which has recently encouraged its consumers to bring their own products on shelf, has unveiled the new label that will inform shoppers on which products are good for their health. The supermarket giant has introduced the ‘Great For You’ icon in Washington, D.C. today, on February 7, as part of the company’s healthier food initiative—the new label will first get featured on select Walmart Great Value and Marketside items, fruits and vegetables, both fresh and packaged, at Walmart U.S. stores this spring.
Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle woman is telling how to use the product, shouting Terry Crews invades the room by crashing through the wall on his jet ski. It is just like a huge explosion, but the Old Spice’s spokesperson just couldn’t help it—“Old Spice is so powerful it sell itself in other people’s commercials.” The shocked female presenter without any hesitation (though, with a sour face) admits that the invader does smell power. While Isaiah Mustafa, the iconic Old Spice face, has a more refined, ‘the best man (and sometimes Santa Claus) in the world,’ Crews has being sticking to a more aggressive ‘breakthrough’ manner to advertize the product.
Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its stunt-filled advertising campaign dubbed ‘Let’s Do This,’ launched back in October 2011, and announces two new commercials with unconventional plot to be aired during 2012 Super Bowl this Sunday. The digital campaign, which promotes Chevy Sonic, encourages younger generation (it is targeting 18- to 30-year-old audience) to live their life to the full and embark on some jaw-dropping challenges to test their limits and courage—and win a Sonic in a monthly drawing.
With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about some of the auto adverts, which will be aired during the match on February 5 (since that time a bunch of new auto spots—Audi’s vampire story and Honda‘s ad featuring Matthew Broderick to name a few—have been revealed), and about Coca-Cola’s hilarious contribution, the Coke Polar Bowl interactive campaign. But what about Coke’s major rival, Pepsi? As it turns out, it also has something to show during the game—the brand created two ads, for Pepsi and Pepsi MAX, which will air this Sunday.