Tic Tac, Ferrero’s mints brand has announced the launch of the first phase of its first-ever fully integrated marketing campaign called ‘Shake it Up’. The campaign is aimed to help people break out of the mundane and make them finding new original ways of doing their routine.
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With consumer usage of electric toothbrushes on the rise, 4sight inc., the New York-based design and innovation firm, partnered with Church & Dwight to launch the first rechargeable Sonic SpinBrushTM at an affordable price point—below $30—that is equally impressive on style, substance and ergonomics.
Nike Basketball proved that it ‘never stops’ (as the brand declared in the previous campaign) with the launch of the new marketing promotion starring basketball legend Kobe Bryant. He has reached remarkable success in his life and now, with his own example can inspire talented individuals around the globe to achieve yet bigger and bolder goals. This became the core point of the ‘The KobeSystem: Success for the Successful’ campaign, which spreads the athlete’s ‘Attack Fast, Attack strong’ philosophy and promotes his revolutionary new signature shoe, the Nike Kobe VII System Supreme.