International Design Consultancy P&W have designed the seasonal branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution was implemented on their private label packaging, advertising and point of sale materials, including a holiday guide/brochure and supporting website.
USA
Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product Malibu Red slated to arrive in the U.S. stores in March 2012. To promote the new addition to its portfolio, the iconic rum blended with tequila, Malibu has teamed up with popular R&B singer and songwriter, film and television actor, Ne-Yo. So far, the brand doesn’t unveil much detail on the creative collaboration, but the press release discloses that “the story of Malibu Red will unfold through exclusive music, performances, video and digital conversations.”
Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET Networks, the US leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience.