Pepsi gives viewers an opportunity to experience The X Factor in a new way, via social TV platforms. This week the company that runs the ‘Music Icons’ ad during the TV show launches two platforms—Pepsi Pulse and Pepsi Sound Off—where the TV show fans can interact with each other and the show.
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The burlesque diva and fashion celebrity Dita Von Teese, the Cointreau ambassadress, is presenting another elegant piece as part of her collaboration with the brand. Last fall, the extravagant diva unveiled the Cointreau coffret and now she presents an elegant accessory, My Cointreau Travel Essentials bar, which allows us to create and savor the divine cocktails while on trips or at home parties. The round white box is designed in retro style and reminds of a hatbox, in which beautiful rich ladies used to carry their fashionable headdresses decades ago.
Levi Strauss & Co. and American Rag founder, Mark Werts have joined forces to work on a new premium denim concept called Industrie Denim. These results in new stores: first of them opened in Scottsdale, AZ earlier this month and a second store opens in San Francisco today. An online store will also be available soon at www.IndustrieDenim.com. The stores featuring industrial store interiors offer a wide choice of the best denim brands.