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Vans
Vans is set to teach its fans about all kinds of things with its new original series of bit-size tutorials titled “How to Do Everything in the World.” The series focuses on “the unique aspects of Vans’ brand of youth culture,” captured and illustrated by the protagonist, a quite aggressive middle-aged man, Gavin McInnes.
Vans is celebrating the rebellious spirit with its new campaign, Living Off the Wall, that features all sorts of culture rioters. The new promotion targeted at youth lives on a “breathing” scroll-down website loaded with content that invites to learn more about creative individuals who obey their own drive only.
American footwear brand Vans has drawn inspiration from its rich heritage for the new Vans Vault spring collection. The new range is not wholly dedicated to old looks, but still is heavily influenced by traditional styles. Unlike another American-based apparel brand Levi’s, which has built a number of its collections on the old and iconic ranges (in late 2011, the brand even launched a virtual hub dedicated to vintage clothing), Vans is adding modern elements to the new line as well.